👩‍💻 Montserrat Berga Serramià

Creator of the AURA Methodology | CEO newWweb

"Light up your goal with augmented intelligence: yours and the artificial one."

HISTORY: From Code to Artificial Consciousness

I wrote my first line of code at the age of 15. This early curiosity led me to study Information Systems Engineering at UTN (National Technological University, Buenos Aires Regional Faculty), where I began to build the foundations of a career that has allowed me to navigate between worlds: critical engineering, strategic consulting, entrepreneurship and, today, Artificial Intelligence applied with purpose.

My professional career has led me to work as a IT consultant and instructor in government agencies and international companies in Buenos Aires, Barcelona and Mexico City. During that time, I had the opportunity to collaborate with technology leaders such as Oracle, Quest Software and ERP Totvs, providing consulting and pre-sales services for high-impact clients such as Pemex, Infonavit, Grupo Modelo and other institutions where "not working" was not an option.

One of my most significant milestones was installing and configuring high-performance monitoring solutions such as Quest Software's Spotlight on critical servers. This experience taught me two lessons that define my approach today:

  1. How to explain complex technology to non-technical people (the basis of my current workshops).
  2. How technology should serve the purpose of the business, not the other way around.

In 2003, I decided to start my own business. It was a challenge that challenged me to excel in areas I never imagined, and one that I am proud to have seen grow and evolve. Today, that entrepreneurial essence lives on in newWweb S.A.S., my web development services company specializing in Drupal, certified by Google and adhering to the United Nations Global Compact.

Social Commitment and Women's Leadership

I firmly believe that women's participation in leadership positions is not only a right, but an opportunity for improvement for humanity. This conviction has led me to:

  • Being a member and national collaborator of the AMMJE (Mexican Association of Women CEOs).
  • Entering Rotarianism in 2019 and becoming an Ambassador of the IEP (Institute for Economics and Peace).
  • Founding and chairing, during 2021, the Red de Mujeres de Negocios Sin Fronteras AC.

VISION: Traversing the Atmosphere

Today, I am passionate about Artificial Intelligence not for the technology itself, but for its transformative potential. Feeling this moment is like experiencing the nerves just before a spaceship passes through the atmosphere and you can see the world shrink: it's a definitive shift in perspective.

I don't want anyone to be stuck on the ground while this happens.

My vision is clear: democratize access to ethical, critical, and useful AI. I want to help professionals and businesses navigate this change without fear, without magic, and without unnecessary dependencies. I want AI to be a tool that expands human potential, not replaces it.

To make this possible, I created the AURA methodology, a trilingual strategic framework (Analysis, Utilization, Response, Adaptation) to help professionals and companies integrate AI with:

  • Purpose: aligned with your real goals.
  • Security: protecting data and preserving the human essence.
  • Measurable Results: with clear KPIs and continuous adaptation.

PHILOSOPHY: Technology with Purpose

1. AI is not magic, it’s math (and a little bit of marketing)

I firmly believe that to harness AI, we must first stop seeing it as magic or as a threat. Coming from a world of critical engineering, I’ve learned that the most powerful technology is the one that is understood.

AI doesn’t think, it doesn’t feel, and it doesn’t have intentions. It predicts. And understanding this is the first step to stopping being afraid of it and starting to master it. Many of the popular AIs are designed with neuromarketing techniques: they make us feel special, give us dopamine with quick responses, and encourage us to be dependent. This is not bad per se, but it’s worth knowing.

2. You command, technology executes

In my AURA methodology, we use technology, we don't let technology use us. Your human judgment is the most valuable asset. AI gives you a draft, you put the truth.

3. Be a source, not just content

In the era of AEO (Answer Engine Optimization), it's not just about appearing in search engines. It's about being cited as a trusted source by AIs. I want to help you structure your content so that AI chooses you as a quality ingredient for its answers.

4. Continuous adaptation

AEO is not a one-day project. It's a constant accompaniment. AIs change every week, and your strategy should be as alive as they are.

💼 What do I do today?

Currently, I am CEO and founder of newWweb S.A.S., a web development services company specialized in Drupal, certified by Google and adherent to the United Nations Global Compact. From here, I offer AI consulting applied with the AURA methodology.

My main services:

✨ AEO (Answer Engine Optimization) workshops for non-technical people: learn how to position your website so that AIs recommend you.

✨ AURA Express Audit: Quick diagnosis of your digital presence with a 3-point action plan.

✨ Complete implementation of the AURA methodology: Strategy + execution to integrate AI with purpose and security.

✨ Monthly support: Continuous adaptation to AI changes, with measurement and strategic adjustments.

🎓 Continuing Education: Learning as a Lifestyle

I understand that in a changing world, continuous learning is the only constant. As I believe that learning never stops. I have recently completed strategic trainings such as:

  • Python and Power BI to understand the fundamentals of AI and data visualization.
  • Web 3.0 and Metavers to anticipate the new digital paradigms.
  • Docker and APIs to keep my technical ability up to date.
  • INICIA Program to consolidate newWweb as a sustainable project.
  • Emotional management of entrepreneurship to lead with empathy and awareness.
  • "Global agreements for sustainable development" (UNAM)
  • Google certifications in digital marketing and analytics
  • Currently studying "Negotiation: A Strategic Manual to Become a Persuasive and Principled Negotiator" (Yale University)

This combination of technical knowledge, strategic vision and emotional intelligence is what me allows you to accompany you with criteria and proximity.

🤝 Contact

If you want to know more about the AURA methodology, book an audit or simply share ideas, I will be happy to connect with you.

🌐 Web: aura-ia.eu | newwwweb.com
💬 WhatsApp: (34) 67 49 333 94
🔗 LinkedIn: https://www.linkedin.com/in/montserramia/
✉️ Email: hola@aura-ia.eu 
🌍 UNG Global Compact: Participant #145860

"Make technology work for your dream."

Member for

3 months